I have an entire drawer dedicated to supplements. It started small, more like a pharmacological junk drawer housed in a manageable tupperware container under the bathroom sink. But through years of bodybuilding shows and powerlifting meets, bulking phases and prep cuts and a few bouts of good old fashioned self loathing it’s grown to now take up an entire towel drawer spanning five feet across and two feet deep, built straight into the bathroom wall above the drawers of extra sheets and pillowcases, and actual bath towels.
As I was writing some emails to prospective clients, the wordpursuecame up a few times. At first, I didn’t even realize it was the name of the intraworkout supplement from Subject Zero. But as the client and I kept talking, she kept using that word. Because the word kept popping up, I really wanted to see what the definition was and why we might choose that word over another. Why not just say, “I want to lose the baby weight?”
All too often, we see people working their tails off in the gym, year after year, and failing to make any serious changes to their physiques. There could be any number of singular reasons for this, but they typically can be summed up within the notion that, “if you always do what you’ve always done, you’ll always get what you’ve always gotten.”
