As I was writing some emails to prospective clients, the wordpursuecame up a few times. At first, I didn’t even realize it was the name of the intraworkout supplement from Subject Zero. But as the client and I kept talking, she kept using that word. Because the word kept popping up, I really wanted to see what the definition was and why we might choose that word over another. Why not just say, “I want to lose the baby weight?”
