We fail because our goals are not sustainable. We jump into a weight loss journey and think we need to deprive ourselves—cut things out—and that we need to be 100% disciplined, up at 5a.m. every day getting in a run, hitting the weights in the evening after work. If that doesn’t fit into something that seems like fun or that seems like you can maintain for a while, well, don’t do it.
We’ve already covered calories in general, and nutrition/performance synergy, but what about the big three? No, not squat, bench and deadlift, the real big three: macronutrients (macros)—Protein, fat, carbohydrates. The celebration and consequent demonization of macros is foundational to the diet industry, and even those attitudes seem to change with the wind.
There is so much information out there and new studies are coming out all the time. All of this is great but sometimes it can get a little overwhelming and people spend way too much time reading instead of just starting. Knowledge is great, so I definitely recommend reading what you can and learning from the people who have been there and done that, but the best advice I can give you is just get started and adjust as you go.