Don’t just do. Pursue.


by Julia Anto

Pur-sue – transitive verb

  • To follow in order to overtake or defeat

  • To find or employ measures to obtain or accomplish

As I was writing some emails to prospective clients, the word pursue came up a few times. At first, I didn’t even realize it was the name of the intraworkout supplement from Subject Zero. But as the client and I kept talking, she kept using that word.  

“When I was pursuing my master’s degree, exercising got put on the back burner.”

“I’m currently pursuing a goal of losing the baby weight and feeling like myself again.”

Because the word kept popping up, I really wanted to see what the definition was and why we might choose that word over another. Why not just say, “I want to lose the baby weight?”

Well, as you can see, the word pursue is a verb. Not only that, but it’s a transitive verb.  Don’t worry, I had to look it up too.  A transitive verb is “one that only makes sense when it exerts its action on an object.”  So the difference between your dog just running or pursuing is that he would be pursuing something (squirrel, rabbit, etc). And the definition, “to follow in order to overtake or defeat,” means that he will keep running, or pursuing, until the squirrel is caught.

This same concept applies to our goals.  I have worked with thousands of people over the past 20 years.  So many come to me and say they “want” something … a goal weight, a size, a look, a strength level.  But it’s very rare that you hear someone say they are pursuingPursuing means they are still actively working toward something, working to accomplish it. 

Now the gray area of what constitutes a goal being accomplished is another post for another day (because do we ever truly just reach a goal and then stop?).  But think about the word pursue.  

What are you currently pursuing? Can you say you are laser focused on pursuing it, like a dog focused on catching the squirrel? Do other things in your life help you pursue that thing?

Anyone can want something, but only the few pursue

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